2024 Web advertising - The mission of the Improving Web Advertising Business Group is to identify areas where standards and changes in the Web itself can improve the ecosystem and experience for users, advertisers, publishers, distributors, ad networks, agencies and others, and to oversee liaison with existing Working Groups and to create new Working Groups as needed.

 
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Firms offering digital marketing services specialize in marketing tools such as display advertising, in-game advertising, and various forms of content marketing. Often, they provide additional solutions focused on creating a stronger web presence such as responsive website design, search engine optimization services (SEO), and overall online ... . Web advertising

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